Understanding the customer journey is essential for success. The existence of numerous touchpoints across multiple channels means that businesses must go beyond just measuring customer satisfaction at the funnel’s end. Customer Journey Analytics (CJA) offers a data-driven framework to track and analyze every customer interaction - from initial awareness to purchase and loyalty.
Green Supply Chain: Is it the Key to Chemical Market Dominance?
In today’s chemical market, sustainability directly influences capital access, customer relationships, regulatory exposure, and long-term profitability. As downstream industries strengthen their environmental commitments, pressure increasingly moves upstream to chemical manufacturers. It is crucial for businesses to analyse supply chain transparency and emissions management alongside pricing and capacity metrics to stay competitive. In this article, we will explore the impact of a green supply chain on revenue and growth and how chemical industry market research can help businesses ensure market dominance. But first, let’s understand the role of sustainability in the sector.
Write a comment ...